The script is our blueprint for the project. It frames the emotional content of the piece in a structured format that is the inspiration for the director and creative team. It is also the technical document that frames the production - contracts, budget and schedule.
ABOUT PROCESS
Our inspiration comes from cinema and decades of experience working with and training some top Irish and international DPs. We only commission film cameramen with credits in commercials and features because food makes great cinema. Great cinematography is gourmet food for the eye.
We draw up a video strategy with short, medium and long terms goals for all our clients. We optimise hosting for the client's sector or campaign. With our digital analytics your video is not a one way conversation but a dialogue with your client. Your video is not only telling your clients about you - it is telling you what they want.
VIDEO STRATEGY
Our directors are , internationally award winning creatives with diverse experience in all narrative formats. Cinema is the seventh art. It incorporates all other art forms but is truly unique in its ability to change the point of view in an instant. To cut through time and space compelling the viewer to see only what is relevant to the emotion of the narrative. The director is is the vision and bus driver.
We have a rich background in generating, developing, and communicating new ideas whether visual, concrete or abstract. We have established strategies to take an idea through all stages of the cycle, from innovation, development, to actualisation.
Our editors are professionals with credits drama, documentary, commercials and music video. Editing alchemical process is where the intentions of the script find ultimate expression. Where music, image and narrative are come together as parts of the greater work.
Your first video is like the first chapter in a book. The two most important things about the first chapter is that you capture attention and know where the story is going to end. If you don’t know where the story is going to end – how can you know where to begin?
The Script - A fully developed script is the detailed specification containing all the information required by creatives, technicians, production, insurance and especially the client.